The Designer’s Playbook

Freelance design can be tough—feast-and-famine cycles, unpredictable clients, and the struggle to manage everything on your own. The Designer’s Playbook was created to make your journey a little easier. It’s a straightforward, step-by-step guide packed with practical advice, exercises, and tools to help you navigate the challenges of freelancing.

Inside the Playbook:

• Setting up your business: Lay a strong foundation with tips on legal basics, branding, and building a portfolio that showcases your skills effectively.
• Finding clients: Get actionable strategies for attracting the right clients, writing compelling proposals, and standing out on freelance platforms.
• Streamlining your workflow: Learn how to organize your design process, manage client expectations, and implement time-saving techniques for a smoother experience.
• Managing finances: Simplify invoicing, budgeting, and tax planning so you can focus on what you do best—designing.
• Growing your business: Explore ways to build lasting client relationships, expand your services, and develop a sustainable freelance career.

Who is this for?

If you’re new to freelancing, feeling stuck, or just looking to improve your business skills, this playbook can help. It’s designed for:

• New freelancers who want to set up their business and attract clients with confidence.
• Designers facing challenges in finding consistent work, pricing their services, or managing projects smoothly.
• Experienced freelancers aiming to refine their process, increase their client retention, and scale their business.

I’ve been where you are—starting out with uncertain clients and low rates, learning how to manage everything on my own. Over the past decade, I built a design studio and completed 100+ projects, learning what works and what doesn’t along the way. This playbook is a compilation of practical strategies that I’ve used and shared with other designers, so you can build a business you’re proud of without all the guesswork.